In 2023, agiant Barbie was seen towering over the Burj Khalifa in Dubai, wearing a strapless striped jumpsuit, still in her Mattel packaging. In the same year,Maybelline launched a marketing campaign where a larger-than-life mascara brush applied their famous Lash Sensational Mascara to a passing train in New York City. Both of these are examples of CGI ads that went viral, gaining over 3.5 and12 million views within a few hours.
Using advanced computer graphics, CGI ads create hyper-realistic 3D visualizations that stay fresh in your customer’s minds long after they’ve seen the ad. With CGI, there’s no limit to what you can create, letting brands stand out by presenting their products as compelling stories. Want to be the next one to hit the viewership charts? Read on for the 100 best CGI ads of all time and gather inspiration!
What Are CGI (FOOH) Ads?
Shortly after the Covid-19 pandemic and social distancing regulations, traditional out-of-home (OOH) ads lost their golden appeal. Since these ads were restricted to public spaces like bus stops, billboards, and subway signs, their impact could never be felt on digital mediums. This is when faux-out-of-home (FOOH) adverts got introduced, connecting customers and brands through digital mediums and social media.
CGI or FOOH (Fake/Faux-out-of-home) ads are a type of advertising that uses computer-generated imagery to create the illusion of traditional out-of-home (OOH) ads. These ads are digitally inserted into photographs or videos of real-world settings, making it appear as if the advertisement is physically present in those locations.
This is done through advanced CGI and photo-editing software to ensure that the digital ads blend naturally with their surroundings. FOOH ads maintain realistic lighting, shadows, and perspective by using the latest AR and CGI technology — creating hyper-realistic campaigns that connect with your customers on a deeper level.
Why Do Brands Love CGI (FOOH) Ads?
The computer-generated imagery (CGI) market is forecasted to reach$13.44 billion by 2028 from $3.18 billion in 2020, growing at a CAGR of 19.9%. But why are CGI (FOOH) ads considered the next big thing in advertising? First, with CGI ads, you can display your product in a hundred creative forms, from a car driving on the moon to a face serum working in ways that defy physics.
While CGI may appear expensive initially, it can save money in the long run. Think about the costs of staging real-world shoots (and building sets), hiring actors, securing locations, and dealing with weather or logistical issues. CGI sidesteps many of these costs, leading to a controlled, efficient production process.
If you need to update your ad as per new trends or make changes according to feedback, it’s much easier to adapt CGI ads than to reshoot a live action scene. 3D CGI ads give customers a lifelike 360° view of your product, thereby reducing returns by 35% while improving the chance of conversion by11 times.
How Are CGI Ads Created
CGI ads are created through a multi-step process that combines creativity and advanced technology. Like any successful marketing campaign, the first step in the creation of CGI ads is concept development. Take the time to brainstorm ideas, define the message, and create a rough storyboard of the visual narrative you want to communicate. Once you have the concept ready, follow these steps onhow to create CGI ads.
Best CGI Ads That Took the Internet by Storm
1. Barbie CGI Ad - Burj Khalifa
Greta Gerwig’s “Barbie” movie has been a masterclass in marketing, with campaigns like pink AirBnB, pink Google, and the pink burger by Burger King. In 2023, the world’s “most loved doll” took a step forward with a giant 3D CGI ad in front of Burj Khalifa, Dubai’s largest skyscraper.
The ad features a larger-than-life Barbie who is seen stepping out of her Mattel packaging, wearing a strapless striped jumpsuit, black heels, and white cat-eye sunglasses. Thanks to its realistic details and smooth animation, the ad quickly entered the list of CGI ads that went viral, gaining over3.5 million views on Instagram.
1. Barbie CGI Ad - Burj Khalifa
Greta Gerwig’s “Barbie” movie has been a masterclass in marketing, with campaigns like pink AirBnB, pink Google, and the pink burger by Burger King. In 2023, the world’s “most loved doll” took a step forward with a giant 3D CGI ad in front of Burj Khalifa, Dubai’s largest skyscraper.
The ad features a larger-than-life Barbie who is seen stepping out of her Mattel packaging, wearing a strapless striped jumpsuit, black heels, and white cat-eye sunglasses. Thanks to its realistic details and smooth animation, the ad quickly entered the list of CGI ads that went viral, gaining over3.5 million views on Instagram.
1. Barbie CGI Ad - Burj Khalifa
Greta Gerwig’s “Barbie” movie has been a masterclass in marketing, with campaigns like pink AirBnB, pink Google, and the pink burger by Burger King. In 2023, the world’s “most loved doll” took a step forward with a giant 3D CGI ad in front of Burj Khalifa, Dubai’s largest skyscraper.
The ad features a larger-than-life Barbie who is seen stepping out of her Mattel packaging, wearing a strapless striped jumpsuit, black heels, and white cat-eye sunglasses. Thanks to its realistic details and smooth animation, the ad quickly entered the list of CGI ads that went viral, gaining over3.5 million views on Instagram.
1. Barbie CGI Ad - Burj Khalifa
Greta Gerwig’s “Barbie” movie has been a masterclass in marketing, with campaigns like pink AirBnB, pink Google, and the pink burger by Burger King. In 2023, the world’s “most loved doll” took a step forward with a giant 3D CGI ad in front of Burj Khalifa, Dubai’s largest skyscraper.
The ad features a larger-than-life Barbie who is seen stepping out of her Mattel packaging, wearing a strapless striped jumpsuit, black heels, and white cat-eye sunglasses. Thanks to its realistic details and smooth animation, the ad quickly entered the list of CGI ads that went viral, gaining over3.5 million views on Instagram.
1. Barbie CGI Ad - Burj Khalifa
Greta Gerwig’s “Barbie” movie has been a masterclass in marketing, with campaigns like pink AirBnB, pink Google, and the pink burger by Burger King. In 2023, the world’s “most loved doll” took a step forward with a giant 3D CGI ad in front of Burj Khalifa, Dubai’s largest skyscraper.
The ad features a larger-than-life Barbie who is seen stepping out of her Mattel packaging, wearing a strapless striped jumpsuit, black heels, and white cat-eye sunglasses. Thanks to its realistic details and smooth animation, the ad quickly entered the list of CGI ads that went viral, gaining over3.5 million views on Instagram.
1. Barbie CGI Ad - Burj Khalifa
Greta Gerwig’s “Barbie” movie has been a masterclass in marketing, with campaigns like pink AirBnB, pink Google, and the pink burger by Burger King. In 2023, the world’s “most loved doll” took a step forward with a giant 3D CGI ad in front of Burj Khalifa, Dubai’s largest skyscraper.
The ad features a larger-than-life Barbie who is seen stepping out of her Mattel packaging, wearing a strapless striped jumpsuit, black heels, and white cat-eye sunglasses. Thanks to its realistic details and smooth animation, the ad quickly entered the list of CGI ads that went viral, gaining over3.5 million views on Instagram.
1. Barbie CGI Ad - Burj Khalifa
Greta Gerwig’s “Barbie” movie has been a masterclass in marketing, with campaigns like pink AirBnB, pink Google, and the pink burger by Burger King. In 2023, the world’s “most loved doll” took a step forward with a giant 3D CGI ad in front of Burj Khalifa, Dubai’s largest skyscraper.
The ad features a larger-than-life Barbie who is seen stepping out of her Mattel packaging, wearing a strapless striped jumpsuit, black heels, and white cat-eye sunglasses. Thanks to its realistic details and smooth animation, the ad quickly entered the list of CGI ads that went viral, gaining over3.5 million views on Instagram.
1. Barbie CGI Ad - Burj Khalifa
Greta Gerwig’s “Barbie” movie has been a masterclass in marketing, with campaigns like pink AirBnB, pink Google, and the pink burger by Burger King. In 2023, the world’s “most loved doll” took a step forward with a giant 3D CGI ad in front of Burj Khalifa, Dubai’s largest skyscraper.
The ad features a larger-than-life Barbie who is seen stepping out of her Mattel packaging, wearing a strapless striped jumpsuit, black heels, and white cat-eye sunglasses. Thanks to its realistic details and smooth animation, the ad quickly entered the list of CGI ads that went viral, gaining over3.5 million views on Instagram.
1. Barbie CGI Ad - Burj Khalifa
Greta Gerwig’s “Barbie” movie has been a masterclass in marketing, with campaigns like pink AirBnB, pink Google, and the pink burger by Burger King. In 2023, the world’s “most loved doll” took a step forward with a giant 3D CGI ad in front of Burj Khalifa, Dubai’s largest skyscraper.
The ad features a larger-than-life Barbie who is seen stepping out of her Mattel packaging, wearing a strapless striped jumpsuit, black heels, and white cat-eye sunglasses. Thanks to its realistic details and smooth animation, the ad quickly entered the list of CGI ads that went viral, gaining over3.5 million views on Instagram.
